See on Scoop.itThe Information Specialist’s Scoop

Once an organization starts listening to and begins engaging in the social world in a meaningful way, then the many benefits of becoming a social business can be fully be explored. And exploration is the right word for it, because the amount of unknowns about how to best go about taking advantage of our profound, scalable, and real-time connection to the marketplace via social media often considerably outweighs the knowns, at first.

See on www.dachisgroup.com

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