There is a lot of content out there about how to maximize your efforts using Twitter, but you should also be thinking about minimizing the mistakes you can easily fall into trying to leverage the titanic social networking engine. Not all publicity is good publicity, despite what you’ve heard. As a professional, you want to be known for your competence, and your competence should extend beyond your substantive practice to everything else you do. In the spirit of brevity, which is the animating force of Twitter, let’s review some specific things that you should NOT do when tweeting.
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