Technical sounding title I know but really it’s all about showing information (knowledge) in a graphical way. It’s a technique that, in my experience, is highly regarded let little used.

I was leading a workshop a while back with IT and Marketing coming together to map the user journey for a new application. For me this is one of the first steps to designing the application, understanding how we expect to go from point A (download and open the app perhaps) to point Z (redeem, check out etc) and provides the building blocks for both the programmers and the creative teams.

In the workshop the first thing I did was open Visio, started asking questions and mapping it into a simple workflow. This simple visualisation technique highlighted 2 things. First, it really brought to the fore the differences in people thinking of how the user will travel the app. Secondly…

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