Excerpted and adapted from Facebook in One Hour for Lawyers by Dennis Kennedy and Allison C. Shields, forthcoming in September from LPM Publishing. Pre-order the book today with a 15% pre-publication discount.
Why Should Lawyers Use Facebook?
As we were writing this book and speaking about Facebook for lawyers, this was the question we heard most often, so we’ll try to answer it here. But as social media use (and Facebook itself) evolves, the answer is likely to change.
Right now, many lawyers are using Facebook on a personal level, but they’re not sure how to use it for business. Some scoff at the mere suggestion that Facebook can be used at all in the practice of law, for business development, or otherwise. But at its core, all social networking, whether online or in the real world, is most effective when it is used to communicate and build relationships. If the people you want to reach or with whom you want to build relationships are using that particular platform on a consistent basis, as is increasingly the case with Facebook, it might be wise to explore ways to use that platform to help you meet those people and allow them to get to know you, both as a professional and as a person. In other words, you need to go to where your target audience is.
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