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Knowledge is serious business….


Knowledge is serious business. People can spend their lives tweezing apart tiny micro-organisms or living in swamps swatting away mosquitoes and venom-dipped snakes in order to uncover a single fact. Few serious knowledge workers are in it for the money. Their sacrifices are real and are made in every aspect of human life: the social, economic, social, domestic. And not infrequently the consequences can save or fail to save lives. Knowledge is serious business.

A lot to do with knowledge
Our institutions of knowledge generally reflect that in their physical manifestations, University buildings are grand. Libraries frequently look like Greek temples. Serious books are printed on expensive paper and don’t use the Comic Sans font.

So, why is the Web so funny?

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