Social technology is coming into every organization—whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT, often with IT playing catch-up and struggling to provide value.
CIOs are at a crossroads: Do they choose to lead IT toward social business maturity or sit back and watch as the rest of the organization pushes ahead, leaving IT in social business obscurity? The choice is easy. IT risks falling behind the rest of the business when it comes to adopting social technologies. Without building solid skill sets and experience, IT will be unable to help the organization exploit the full potential of social technologies. That will open up opportunities for social technology vendors to bypass IT and push IT further into obscurity. Failing to grasp this opportunity now will result in further isolation of IT from the mainstream business and will add to the perception that the CIO and IT are out of touch with the needs of the business. View downloadable chart here.
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