See on Scoop.itThe Information Specialist’s Scoop

“In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do, John Borthwick of Betaworks told attendees at paidContent 2012 in New York on Wednesday”


Why? Because thinking about it as information puts more focus on the value or the service rendered to consumers.


Interesting read.

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