Despite Twitter being more effective than traditional PR, many law firms and public relations professionals working with and for law firms are ill equipped to use Twitter.
Some don’t use Twitter.
Some have policies limiting the use of Twitter.
Some only use Twitter in brand or law firm names, severely hampering the trust and engagement that using Twitter in your own name fosters.
The majority of those who do use Twitter haven’t mastered how to use Twitter effectively.
See on kevin.lexblog.com